Evaluation Of Bentley - Financial & Swot

*Who are* Bentley? After the great depression the company was transport to Rolls Royce in 1931. Bentley’s and Rolls Royce’s were then made in the same factory with the same body but disparate grilles and badges. Sales began to slump and the company looked in bad monetary shape. It was taken everywhere by the VW Group in 1998 and they transfigure production figures from 1,000 per year to over 10,000 in a provided a few years. They did this my modernising the Bentley brand while still keeping the traditionalistic charm. There are 4 railway cars in the current range, these are priced amid a reason qualified £136,000 up to £350,000+ for customised models. There are also a depend of new models are rumoured to be coming soon. Each Bentley takes among 150 hours to 400 hours to hand build at their factory. This is how they open to offer such high quality cars by fastidiously hand building each model to the exact specification the custom er requires. The picture shows the most expensive Bentley, the azure that has a starting price of £245,000. SWOT Analysis Strengths discolouration Image – Bentley has an excellent brand take in crossways the eyeball that has taken many an(prenominal) years to take a crap. This goes all the way masking to the 1920’s when Bentley went motor hotfoot to establish its name.

The queen has a number of Bentley’s, with the company all the same custom designing a special car for the fortunate jubilee. Royalty all over the world use Bentley aswell as pop stars and footballers. It is watch outn as a com pany that represents the highest quality pro! ducts addressable in its industry. This goes back to the delegacy statement of the company of everlastingly building a car the best in its class. integrity reason for the purchase of Bentley by the VW group in 1998 was because the reach associated with the company. A brand image can take many many years to establish and that is why VW chose to buy Bentley sort of than set up their have got luxury car brand. When you see someone...If you want to get a full essay, order it on our website: BestEssayCheap.com

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