telecommunication marekt mobile think ne cardinalrk services0 from our understanding of the secondray information available on the mobile telecommunication foodstuff, select both segments that you believ will enable your customer to penetrate the market successfully. your plectrum of segment will requisite to be supported by both relevant secondray and primary data, where appropriate. you will also push to provide a detailed description (or profile) of the two consumer groups elect to involveher with their current perceptions of the product and the possible benefits to them of owing a mobile phone. 2. develop a package of marketing proposals for your client in the form of a marketing plan.
the plan should waive your ideas for positioning the product/package for both target customer groups and your ideas for promoting the product both up to and after its launch Bibliography: provided guidance. You need to access the two Mintel reports on the mobile phone market and read each of the three acad...If you want to get a full essay, order it on our website:
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