The American Paradox

Kirstie Smith Professor Hancock English 111.049 1 family line 2009 In 1988, scallywag Solomon wrote an essay in which he explores a paradox in American identity. Solomon theorizes that although Americans impulse acceptance and belonging, they excessively embody a competitive record; striving to extend to higher berth than the modal(a) individual. The essay classifies the need to view in as populist, and the desire of rising above the tribe as elitist. Solomon analyzes the usage advertising plays in these qualities. An advertisement for Malibu gay ran in cosmopolite magazine in 2009. The ad entails an average neighborhood driveway with grey houses and matching cars. In the center of the identical houses lies a brightly garbleed house displaying a flag with the Malibu unusual logotype. The driveway features a yellow jeep attached to a jet ski, and a palm tree diagram towering everywhere the vibrant colored house. The advertisers attempt to get down this house differently than the others is evident. The Malibu Rum ad is clearly elitist harmonize to Solomons criteria. Even though the essay was written over twenty years ago, Solomons definitions of elitism and populism remain applicable today. Solomon analyzes a series of advertisements and explains whether they are pingping into each elitist or populist qualities.

He reveals that such qualities already interest in every genius, and advertisements simply tap into these innate sensibilities. In concordance with Solomons essay, advertisers appeal to ones subconscious mind emotions rather than merely advising him/her to buy the harvest-feast (525). By showing blo! odline between the house representing the Malibu logo and the others, the Malibu Rum ad encourages individualism. It uses color to portray the Malibu house as lively and fun, as contradictory to dull like its neighbour homes. Therefore, he who drinks Malibu Rum is likewise livelier than his fellow citizens. Solomon emphasizes that the competitive nature of democratic societies breeds a desire for...If you want to get a full essay, order it on our website: BestEssayCheap.com

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